Digital Marketing and Social Media
Does your business use digital marketing? You do if you email customers by mass eblast or e-newsletter. Do you use social media as part of your business strategy? In today's business climate it's critically important to communicate through a variety of channels. No longer is it enough to just have a website, email promotional coupons, or send out a monthly newsletter. In today’s digital world, companies have a growing list of (nearly free) tools that can help take their business to the next level. Where are your customers? Is Twitter, Pinterest, Instagram, Facebook most popular with your customers/clients? Start by identifying the two social media channels where your customers are most active—just ask them—and then use those. Don’t spend valuable time posting to places your clients will never see. By understanding what’s important to them, you can tailor your marketing efforts to reach more of your target audience. And all of these are free tools! Ask permission B