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Digital Marketing and Social Media

Does your business use digital marketing? You do if you email customers by mass eblast or e-newsletter. Do you use social media as part of your business strategy? In today's business climate it's critically important to communicate through a variety of channels. No longer is it enough to just have a website, email promotional coupons, or send out a monthly newsletter. In today’s digital world, companies have a growing list of (nearly free) tools that can help take their business to the next level. Where are your customers? Is Twitter, Pinterest, Instagram, Facebook most popular with your customers/clients? Start by identifying the two social media channels where your customers are most active—just ask them—and then use those. Don’t spend valuable time posting to places your clients will never see. By understanding what’s important to them, you can tailor your marketing efforts to reach more of your target audience. And all of these are free tools! Ask permission B

How to Get Customers Online

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Studies show that only one to two percent of first-time website visitors converted. However, it will give the website or e-commerce store another chance to market the remaining 99%. No surprise with the new formula of marketing strategy, we are able to get more clients online for your business today. Too many brands focus on what they’re going to offer coupons special offers, free trials, without truly engaging and interacting with potential clients in a two-way conversation. Try creating ads that focus on engagement by using rich media like creative graphics or video. How to Get Customers Online? Here are some tips that will help you to find more customers online: Use  social networks  to join in conversations with great, valuable helpful content, assist them and be engaged. Follow up with your clients. It’s where the magic begins. Millions of dollars are lost by businesses around the world each year simply because they fail to follow up with leads from networking e

Local Business Listing

Claiming, adding, and validating your  on-line business listing  page in local classifieds will increase your business, draw new customers, and scale back your promoting prices while increasing your local business’ web visibility. By claiming your page, you can tell the search engines directly about your business by using your relevant, business-critical keywords and improve trust in your geo-location for better Local Search rankings. These  business listing  pages are often added to location-specific search results, giving your  business listing  more space on the search results page. Claiming, updating, and maintaining these business listing pages is easy and, in most cases, free. Key Benefits Submitting your  local business  to a  local business directory  has become very important since more and more internet users are now searching for products and services online and not making use of their telephone directories anymore. A good  directory listing  must contain the physical

Online Advertising

Advertising   has long played an important role in media. Traditional media, such as television, newspapers, magazines and radio, have historically derived a large portion of their revenue from advertising, and in some cases, all of it. Online media is no exception. While there are many possibilities for revenue generation in an interactive medium such as the World Wide Web (retail, subscription-based services, etc), advertising has been, and continues to be, a simple and well-understood method for monetizing content or services. Why is  advertising  such a natural fit? To understand that, it helps to understand the basic wants and needs of the primary players involved in any web interaction. In this case, those players are the publisher (or service provider), the user, and, assuming an advertising-based model, the advertiser. The Advertiser Online advertisers , just like offline advertisers, are businesses that need to communicate a message. Whether the message is intended to

Online Directories

Lot of small businesses these days are using on-line directories to their profit. If you run a small business then odds are you spend a great deal of your time thinking about your marketing plan. Online directories will be an excellent addition to your current small business promoting strategy. Online directories can help your small business expand its website traffic, increase the likelihood that your website will be found by interested viewers and increase your bottom line. If you haven’t taken a look at online directories and considered how your small business could use them to increase its market presence- then now is the time to start! What Are Online Directories? There are many different types of online directories available on the Internet. Each of those on-line directories serves a particular purpose and may be utilized by your small business in specific ways. Online directories make it easy for people to find what they are looking for. These directories can be accessed f

The Benefits of Listing Your Business on a Local Online Directory

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Benefits of Joining a Local Business Directory There are many benefits that can be derived from listing your business in a  local business directory . The more directories you list your business in, the more benefits you will enjoy. Below are some reasons or advantages why you need to join a local business online directory today. EXPOSURE All  business marketing  strategies needs exposure; after all, the more exposed your business is, the more people are likely to purchase your services. If users are not able to find your website or even know of its existence, then they are obviously not going to purchase any of your products or services. Therefore, you need to list your website on online local business directories in order to gain more exposure. Many people use these  business directories  every day to look for things they are interested in. Their searches are probably searches related to the things you offer as products and/or services. These people are already searching

Baroda Contact Online Business Directory

The Town of Vadodara is excited about the newly updated online business directory, powered by Baroda Contact. The online business directory provides visitors, residents and businesses with information on places to shop, eat, stay and play. “Shopping locally creates direct positive impacts for businesses and consumers who will be able to find the services and products they need quickly and easily,”. Business operators are urged to be sure they don't miss this opportunity to be found. Participation helps highlight Vadodara-based businesses and supports economic process and competitiveness. Adding their email enables the Town's Economic Development Office to contact them with upcoming events or business opportunities. All businesses in Vadodara have received a complimentary listing which automatically includes driving directions to their location, a share contact form and web-site links. The online business directory has also been expanded in what Vadodara-based busi