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Advertising   has long played an important role in media. Traditional media, such as television, newspapers, magazines and radio, have historically derived a large portion of their revenue from advertising, and in some cases, all of it. Online media is no exception. While there are many possibilities for revenue generation in an interactive medium such as the World Wide Web (retail, subscription-based services, etc), advertising has been, and continues to be, a simple and well-understood method for monetizing content or services. Why is  advertising  such a natural fit? To understand that, it helps to understand the basic wants and needs of the primary players involved in any web interaction. In this case, those players are the publisher (or service provider), the user, and, assuming an advertising-based model, the advertiser. The Advertiser Online advertisers , just like offline advertisers, are businesses that need to communicate a message. Whether the message is intended to

Lot of small businesses these days are using on-line directories to their profit. If you run a small business then odds are you spend a great deal of your time thinking about your marketing plan. Online directories will be an excellent addition to your current small business promoting strategy. Online directories can help your small business expand its website traffic, increase the likelihood that your website will be found by interested viewers and increase your bottom line. If you haven’t taken a look at online directories and considered how your small business could use them to increase its market presence- then now is the time to start! What Are Online Directories? There are many different types of online directories available on the Internet. Each of those on-line directories serves a particular purpose and may be utilized by your small business in specific ways. Online directories make it easy for people to find what they are looking for. These directories can be accessed f